Comments on: Lies, Statistics and Audience Recall

By: Shawn Elledge

Shawn Elledge — Mon, 17 Jan 2011 22:47:08 +0000

Nicholas, I am very interested in this topic. As a guy who hosts educational marketing events all over the U.S. soon to launch a new event called DemandCon I am always trying to find information that will help my presenters be more effective.

We should talk because I’d like to have a program at http://www.DemandCon.com on this topic or info that includes info on how to create a powerful and effective presentation that prospects will remember.

Shawn Elledge
913-962-1016

By: Simon Bostock

Simon Bostock — Thu, 14 Oct 2010 15:26:42 +0000

You might like this on elegance and incompleteness:

http://socialgamestudies.org/post/1265112968/mindcraft-or-farmville-and-minecraft-between

By: Nicholas Oulton

Nicholas Oulton — Thu, 07 Oct 2010 13:55:00 +0000

Simon, thanks for commenting. I love the idea that Beauty is Mnemonic. I remember a maths lecturer at university showing us two different proofs, one complicated and messy and one simple and elegant. We all recalled the elegant solution. Simplicity and Symmetry both seem to me to be two core elements of Beauty that are seductive.

I love your slides, I really like the fact they don’t make sense without you.. Perfect. I look forward to your blog about them.
All the best
Nick

By: Simon Bostock

Simon Bostock — Tue, 05 Oct 2010 19:07:53 +0000

Briefly, yes. I do. And my technique is pretty much what you describe above – I try to leave things half-baked. I call it wabi-sabi and I gave a presentation at Technical Communications UK 2010 about it last week.

http://www.slideshare.net/simonbostock/wabisabi-and-elearning

(The deck perhaps doesn’t make much sense on its own so I’ll try to blog something a little later.)

I’m also fond of the idea that beauty is mnemonic. We recall ideas that are elegant. But I think you’ve hit upon the right idea – an incomplete diagram makes people work, which promotes recall.