chicken-or-the-egg

Prove It! Make Your Sales Arguments More Compelling & Believable

“I believe we can help you” isn’t a good sales line. My belief that I can help you isn’t persuasive; you would expect me to believe that whatever I’m selling works (I hope). If the most common sales mistake is not articulating the reasons to buy, next is assuming that because you have identified ways to drive value for your … Continue reading