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Killer Presentations by Nicholas Oulton founder of m62 visualcommunications & PowerPoint Presentation expert

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3NOV2011
chicken-or-the-egg

Prove It! Make Your Sales Arguments More Compelling & Believable

“I believe we can help you” isn’t a good sales line. My belief that I can help you isn’t persuasive; you would expect me to believe that whatever I’m selling works (I hope). If the most common sales mistake is not articulating the reasons to buy, next is assuming that because you have identified ways to drive value for your … Continue reading →

Written by nick and filed under Sales Effectiveness

Tagged with Effective Presentation, Persuasion, Proof, Sales

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27SEP2011
research

Research Shows…and Other Attempts at Credibility

Have you ever attended a course or read literature that uses the phrase “research shows?” I’m getting skeptical in my old age. “Research shows that…” is used more often than the referral to a higher authority, and usually is an indication of fiction. “I believe that the most popular colour of lingerie is nude.” This may be true, but nothing … Continue reading →

Written by nick and filed under Sales Effectiveness

Tagged with Persuasion, Research

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