I recently delivered the Killer Presentations course to a group of financial service industry sales professionals in New York City. An important learning in this training is to trim the information in your presentation to include only the most relavent data you want your audience to remember. A few days later, I got the following question from an attendee about all the other information that needs to be delivered eventually:
If the sales presentation delivers 4 or 5 key points you want the audience to know, what’s the best way to communicate the much weightier technical detail that lies behind those key points?
The first question is do you really need to get into technical detail in the presentation? When I am teaching kids to sail, I need them to know that to turn the boat, they must move the tiller in the opposite direction. Do they need to understand the mathematics of how the rudder creates turning momentum on the stern of the boat? No.
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