Moving from Monologue to Dialogue to encourage audience interaction and involvement.
A couple of weeks ago I was preparing a sales team for a two-day presentation session. The prospect is outsourcing a $1 billion IT project and scheduled 14 different sessions, 30-90 minutes each with 25 presenters and contributors in total.
In a sales situation like this, the more the prospect talks the better. So as the presenter, how do you encourage participation, control the debate and build on the relationship? Continue reading →